I have a problem. My life is fractured. Well, segmented would be a more apt word actually but I like the way fractured sounds. It captures the struggle. So for now I say my life is fractured. Maybe some of you can relate.
As much as the following statement might make many of you cringe I’ll say it anyway — our lives are becoming ever more reflected on social media. It’s not enough to create a life anymore, you must project that life on social media. This sounds horrible but I actually think it’s rather awesome. We have this amazing opportunity to document our lives for posterity in a way that might live on forever. Gone will be the days that I wished I had a picture of myself at age 4 reading a book (Curses! I wish I had that!) because from now on chances are your mom posted one like that on Facebook when you were little. I share honestly on this blog because I don’t want my cyber presence to be completely sterilized and manicured. This is a record of me, and I want it to be true, for what that’s worth.
Another rather amazing aspect of social media is how it benefits those with an entrepreneurial spirit. Most professions these days require a certain amount of self-branding to play with the pros, even if it’s just updating your Linked In profile regularly. This being the case, I envy those who have a single drive, a prevailing passion. Having such a thing would make it much easier to focus and go after one’s goals and dreams — much easier to brand oneself across cyberspace. Let’s use acting as an example. If all I wanted to be more than anything else was an actor I’d have a simple marketing plan. My Twitter account would be geared towards following and talking about actors and actor-related business. My personal website would be all about acting. My blog would be an acting blog. And that pesky Linked In profile would be rife with endorsements for “Actor” “Performer” “Theatre Artist.” There’s just one problem. I’m never ever ever, never, ever, going to be just one thing. Being one thing makes me feel like a shark that stopped swimming.
Let me cut and paste my Twitter blurb: I write kid’s stories. I act. I run. And I make pretty things with my hands. Program Administrator for The Unusual Suspects. Company member at Theatre of NOTE.
The diversified portfolio weathers the storm, right? I’m not convinced the same applies to creative endeavors. I sometimes wonder if I’m splitting my own votes. Would I gain more momentum, connections, and success if I focused only on one single thing? Some examples of my struggle:
- I have three Twitter handles. @runningtotahiti for this blog, @WhimsyDo for my Etsy store, and @MsBeckyLight for pretty much everything else.
- I have three Pinterest accounts. One for Running to Tahiti, one for Whimsy Do, and one just for me.
- I have Facebook pages both for Whimsy Do and Running to Tahiti but I don’t think they’ll ever generate as much traffic as my own personal page so I hardly use them.
This fragmenting all just – happened. When I started this blog Twitter was still relatively new so I started a Twitter page specifically to talk about running and promote the blog. But then I wanted one for everything else I do so along came @MsBeckyLight (SeaGirlSigl at the time). The same happened for Whimsy Do. I figured my running-specific internet friends may not have as much of an interest in my thoughts on acting, flower crowns, and children’s literature so I’ve told myself that separate accounts is a way to target my audience. Is this wrong? Should I be the tie that binds? Should I try to get my audience all in the same room?
Should I be the tie that binds? What a crazy question, right? Obviously I, Rebecca, am the thread that holds together all of my creative endeavors. They all make up one thing — me. But I’m serious about all of them, they’re not just hobbies, and so I want to promote them seriously. I want to share them with the world far and wide, and so I try to be mindful of a target audience for each creation. From a marketing perspective, should I be the tie that binds? I guess that is the ultimate question, and something I’ve attempted to do with my personal website. Maybe that can be the one place on the web where all of me exists in the same place. Just a thought.
This struggle is 35% logistical and 45% emotional. I not only struggle with the social media strategy of my unique and fractured life. Whatever, that’s just business really. I struggle with it on a deeper level. I’m in love with my various endeavors but are they sabotaging my potential? I love making fanciful flower accessories. I love writing children’s stories. I love acting. I love my job working for a non-profit. I love running. I love making theatre. But dammit, there are only 24 hours in the day and at least a few of them have to be dedicated to sleep. I’m splitting my own votes.
I hear over and over again from writers: cherish your writing time. Carve it out of your day and cherish it. If I weren’t also running half marathons, acting in plays, producing plays, making flower crowns, then I know that I could devote more time to writing. More time to write equates to more chance of success. Substitute any of my other endeavors for the first. More flowers crowns made = more flower crowns sold. More miles run = more better shape. (More better shape? Good Lord. I’m a writer. Did you know?) You see what I’m getting at? Dreams take devotion and determination. An Olympian would never make it to the Olympics if they cut their training time in half to satisfy other interests. That’s just a fact. Do I have to pick one? Or is the beautiful gift of art that varying art forms feed each other? I feel this to be true, and to be the unique privilege of being an artist, but I also feel I might be kidding myself.
So now the real burning question — one I’ve been trying to get to the bottom of for years. Who has Hermione’s Time Turner and when can I get one?
This morning I woke up an hour and half early to write. Tomorrow I’ll wake up an hour and a half early to run. Tomorrow I’m making a conscious decision not to write. Will I pay for this? Maybe. Maybe. Or maybe the deep massage my brain gets from an hour of running is vital to the creation of new ideas which turn into new stories. Maybe the hour I’ll spend prepping a Whimsy Do order on Wednesday evening instead of writing will be just the right amount of time to let that new idea stew and cook. Maybe the shade of the hydrangeas in that new crown will unlock a new feeling in me. Maybe the people I meet at NOTE on Friday while producing Orphans will say something interesting that I’ll file away to be used as dialogue in that new middle grade novel I’ve started to write. I don’t know if these things are true. So I sigh, and I say that they are. I have to do all of these things, and that is true. I have to act in order to write. I have to run in order to create. My weird little symbiotic interests make up this crazy colorful schizo quilt in my soul. They make up me.
So I didn’t finish this post with an answer I was looking for, per se. I still don’t know what the hell to do about all of my Twitter accounts. If you want to follow me, I guess just pick one.